Your Topnotch Chicago Web Design Agency
Small business owners, professionals, companies, and enterprises will significantly benefit from partnering with a professional Chicago web design agency.
Lord Web Design is a Chicago web design agency that completes the digital marketing puzzle and combines your endless effort and hard work to develop the best products and services. You’ve spent so much time perfecting your brand and improving your offerings; now is the time to bring that hard work in front of your clients or consumers.
Your business will need the expertise of a Chicago web design agency to present the best that your business has to offer. However, you can only showcase the fruit of your labor if you have Lord Web Design working on your site, perfecting the navigability, aesthetics, and other aspects of visual presentation on your website.
But make no mistake – web design is never about bringing ‘pretty’ or ‘presentable.’ On the contrary, even the more straightforward web design of the yesteryears has always been about making websites more functional and pleasing to consumers.
Websites are highly visual products, but there’s plenty under the hood that consumers aren’t aware of but still greatly help improve user experience and, ultimately, customer experience (CX).
Why Does a Chicago Web Design Agency Matter to Your Business?
The Internet has changed so much in the past twenty years. Before the advent of advanced tech and search, people were happy with a few images on the page and blocks of text.
There weren’t any standards as to what constituted a great online experience. Blogging wasn’t even that big back in 2005. Today, the Internet has become the ultimate hub of customized user experiences.
Websites now serve content based on past user behavior, and search engines are becoming incredibly creative in using historical data to predict what people want or need when they go online.
There’s so much happening in the world of search that it’s been hard to keep up since the significant changes of 2017.
Nevertheless, the digital marketing world adapts and moves on, taking all these profound changes as part of its evolution.Believe it or not, Lord Web Design, a Chicago web design agency is your first line of defense against bad results in search. It’s pretty ordinary for web design to receive less credit because not everyone appreciates the intricacies of things like wireframing or designing a UI based on micro-animations.
But that’s precisely the point – a car doesn’t run well because it has an excellent paint job; it runs well because the engine’s finetuned and all the different parts are working together seamlessly with a tiny margin of error or failure.
How Can Web Design Power Your Chicago Business?
You now better understand why web design is crucial to your business’ success. But how does everything come together? How exactly does web design contribute to your digital presence and profitability?
A whopping 90% of customers say that they make lifelong buying decisions based solely on what a website looks like. This is the power of first impressions. In social psychology, first impressions are the foundation of how humans judge their environment. It is linked tightly to our sense of self-preservation and survival. Therefore, new customers will be more likely to do business with you on the Internet if your website ‘looks the part.’
We know it sounds unfair; after all, if your main area sells premium bakery supplies, what does that have to do with having a website that follows the industry’s best practices?
But the fact remains that people will respond this way to a poorly designed website.
If the first impression is your website doesn’t look the part of a credible business, they will bring their purchases elsewhere. Then, it takes less than a second to close a tab and a moment to type a search term again to find a better-looking and more efficient competitor website.
A website that sells decals will be different from a website that sells baby clothes. A Chicago web design agency ensures that someone shopping for baby clothes won’t feel alienated navigating a baby clothes website. Instead, a decals shopper will feel at home at a fantastic website that makes design exploration easier.
A massive part of professional web design is figuring out how to serve customers best. Would they want to scroll for goods on the homepage? How do they like their products categorized? Would they be interested in augmented reality, as in the case of people who want to ‘fit’ sneakers and clothes on a website before buying?
These intricate considerations are all within the domain of web design; before the coders of web development take over. A default WordPress template with three pages won’t work if your customers need something more functional and comprehensive.
Beautiful web design from a Lord Web Design, Chicago web design agency, that suits your customers’ tastes and gives them what they need when they need them will result in higher engagement. User engagement is a buzzword in digital marketing, and for a good reason: it helps generate an outstanding return on investment. About 78% of digital marketers cited engagement as a criterion for measuring marketing outcomes. Nonetheless, 39% said company executives do not take this notion seriously.
User engagement helps businesses evaluate the effectiveness of their branding and messaging. Companies with a low level of engagement may suggest the presence of more troubling issues such as:
- The failure to reach the intended audience
- The possibility of having targeted the wrong consumers
- Audience quality is poor
- The offering is not feasible
In this sense, user engagement is intricately intertwined with any business’s bottom line, making it a top concern for businesses seeking to increase their consumer base and ROI. But beyond just profitability, a high level of user involvement may provide significant benefits to your organization in the following ways:
- Shorter sales cycles
- Long-term and recurring business
- Sustained attention from your audience
- A stronger emotional connection with clients
- Brand promotion from your most ardent supporters
Today’s users are inundated with endless forms of advertising. According to estimates, the average American views thousands of advertisements daily. However, most of these encounters are not consciously recognized by most individuals and only infrequently influence purchasing decisions.
In such a competitive climate, there is very little user attention. In addition, capturing people’s attention is insufficient; brands like yours must also learn how to keep that attention going.
A compelling browsing or buying experience is the ideal method for captivating users. Consumers who find engaging online experiences spend more time and effort on a website, offering these businesses a substantial advantage over competitors.